Transatlantic differences in consumer preferences

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Series Details Vol.3, No.2, 2004, p26-33
Publication Date 2004
ISSN 1478-0917
Content Type

In a consumer study in France, Germany, United Kingdom and the United States, the authors determine if consumers' preferences are different across the Atlantic

Source Link http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1746-692X
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