Communicating Environmentally Sustainable Transport. The Role of Soft Measures

Progress towards Environmentally Sustainable Transport (EST) examined in this book will require widespread acceptance of this need and a mix of measures designed to achieve the necessary changes to overcome these barriers. Some of the measures will be hard measures, which include taxes, emission standards, speed limits, and other fiscal and regulatory instruments. Others will be soft, such as the provision of information and the use of communication strategies and educational techniques. The book is for environmental economists, practitioners and policy makers.