Rural Tourism in Europe: Experiences, Development and Perspectives

WTO considers that there is an important market potential for rural tourism. With an expected growth rate of around 6% rural tourism is developing faster than the overall growth rate for international tourism arrivals. Due to its special importance for the European region, three seminars were held in Belgrade (Serbia), Kielce (Poland) and Yaremcha (Ukraine) to focus on three major issues: To contribute to a better understanding of rural tourism and to offer additional tools for planning and execution of initiatives; To enhance the importance of rural tourism in the agendas of governments and international organizations; To generate political and financial support for the development of rural tourism.