What’s working with supporters of the leave and remain camps?

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Series Title
Series Details 07.05.16
Publication Date 07/05/2016
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What can Twitter tell us about the nature of the UK’s referendum campaign? Drawing on an analysis of the first three months of campaigning, Simon Usherwood illustrates how each of the main groups have sought to convey their messages to voters. He notes that while Vote Leave followers are more likely to retweet material than their Stronger In counterparts, the online environment is a complex one, with followers often responding to content in ways that are difficult to predict.

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Related Links
ESO: In Focus: Brexit - The United Kingdom and the European Union http://www.europeansources.info/record/brexit-the-united-kingdom-and-the-european-union/
ESO: Background information: Remain camp is losing the hashtag battle in the twittersphere http://www.europeansources.info/record/remain-camp-is-losing-the-hashtag-battle-in-the-twittersphere/
Blog: UK in a Changing Europe, 05.05.16: What’s working with supporters of the leave and remain camps? http://ukandeu.ac.uk/whats-working-with-supporters-of-the-leave-and-remain-camps/
Wales Online, 31.05.16: Social media analysis suggests Wales wants to leave the EU http://www.walesonline.co.uk/news/wales-news/social-media-analysis-suggests-wales-11408443
The Conversation, 10.06.16: Scouring social media on EU referendum – will it be more accurate than polls? https://theconversation.com/scouring-social-media-on-eu-referendum-will-it-be-more-accurate-than-polls-60662
Website: SENSEI: SENSE.EU. Monitoring the Brexit Campaign http://www.sense-eu.info/
The Conversation, 09.06.16: #Nofilter debate: Brexit campaigners dominate on Instagram https://theconversation.com/nofilter-debate-brexit-campaigners-dominate-on-instagram-59933
BBC News, 15.06.16: Facebook removes EU referendum status suggestions http://www.bbc.co.uk/news/technology-36537821
Blog: LSE BrexitVote, 18.06.16: An undiscover’d country: the Brexit debate on Twitter reveals widespread democratic discontent http://blogs.lse.ac.uk/brexitvote/2016/06/18/an-undiscoverd-country-the-brexit-debate-on-twitter-reveals-widespread-democratic-discontent/
Blog: LSE EuroppBlog, 22.06.16: If Twitter is the medium of the underdog, are the ‘reluctant Remainers’ poised to bite? http://bit.ly/28Lna65
Blog: LSE EuroppBlog, 16.08.17: Practice makes perfect: how the Leave campaigns dominated Twitter in the EU referendum http://blogs.lse.ac.uk/brexit/2017/08/16/practice-makes-perfect-how-the-leave-campaigns-dominated-twitter-in-the-eu-referendum/
Politics Home, 27.07.18: Revealed: How Vote Leave targeted Facebook users during Brexit referendum https://www.politicshome.com/news/uk/foreign-affairs/brexit/news/97222/revealed-how-vote-leave-targeted-facebook-users-during

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