| Author (Person) | Cooper, Christabel, Pagel, Christina |
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| Publisher | UCL: European Institute |
| Series Title | UCL Brexit Blog |
| Series Details | 26.10.18 |
| Publication Date | 26/10/2018 |
| Content Type | Blog & Commentary |
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The authors demonstrate that a large part of the UK electorate could actually be swayed either way of the Brexit divide. However, this pool of 'soft' voters was very diverse and thus the arguments to convince them needed to be tailored to their (sometimes opposite) priorities. There are confirmed Leavers and Remainers – each around 30% of the population – who were very unlikely to change their minds. The other 40% of the population were softer voters: four distinct groups, roughly about 10% of the population each and equally split between Leave and Remain. A significant proportion of all these groups remained undecided, and likely persuadable, on how they would vote in a new referendum. Remain campaigners needed to concentrate on keeping the soft Remainers just as much as persuading the soft Leavers. Emphasising the control the UK had within the EU together with the overwhelming economic argument for Remain seemed the most persuasive message for the three soft-sovereignty voter groups. Lexiters were the main soft leavers and 20% of them have already changed their minds – a full throated Labour leadership campaign for Remain could probably persuade many of these to switch. |
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| Source Link | Link to Main Source https://ucl-brexit.blog/2018/10/26/peoples-vote-analysis-40-of-the-public-up-for-grabs-by-either-side/ |
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| Countries / Regions | United Kingdom |
